e-Business - eCommerce

Many people in business realise that having a presence on the Internet is an important form of marketing. Why not take that marketing potential to the next stage, and generate sales directly from your site ?

Communicat creates full e-Business suites which allow you to add a staff member who never sleeps to your sales force. You want your sales staff to visit clients wearing properly dressed to show a level of professionalism. By the same token, our solutions ensure that your "Internet" salesperson also presents a professional image and is working efficiently for your business.

Online Catalogue and Shopping Cart

The Online Catalogue and Shopping Cart is the easy way to sell your products over the Internet. This software delivers a professional online shopping system without the need to learn or invest in complex Internet-enabled software.

Great presentation is a key to great sales. It is vital that your online shopping system fits in with your image and product branding. Our software provides the flexibility to tailor the way you present your online shopping experience to clients.

Business Benefits:

• Quick setup - Start selling immediately
• Increase your revenue - open up new marketing channels
• Reduce operational costs
• Improve your client's shopping experience with clear and systematic self-service browsing
• Your sales team can enter sales directly from the field

Sales and Marketing Features:

• Choose free browsing for retail clients or client login for Business to Business method
• Automatic freight calculation
• Credit card payment Technical features
• Standard package is fully configurable
• Based on MS SQL Server database
• Compatible with popular browsers
• Can be run standalone or linked to back office systems
• Online registration
• Stock catalogue facility
• Powerful searching
• Online ordering and selling

Feedback from Clients

• "The latest deployment of the Online Catalogue is user friendly and allows our staff to make changes in-house via the web. This has been a vital tool in keeping our site up to date and fresh."
  David Biwer
  Marketing Manager; AND 1 (Fiddes Sport)
• "It is very easy to navigate, provides quick links to our products and with the ability to download sample pages quickly, is a great service to our clients."
  David Milford
  Manager; Zions Pty Limited

Technical Features

• Standard package, fully configurable
• Fully Microsoft compatible based on MS SQL Server database
• Compatible with popular browsers
• Designed and developed in Macromedia MX 2004
• Adheres to international W3C standards
• Securepay 128 bit SSL secure online payment

Search Engine Optimisation - Lead Generation

Would you like to have more sales leads? Traditional forms of advertising such as Yellow Pages and other print media are losing ground to the Internet. TV and radio advertises realise that it is essential to have a high level web presence.

Yellow Pages used to be a major source of sales enquiries. For this reason many companies are spending a great deal of money advertising in the Yellow Pages, with diminishing results. Meanwhile, smart marketers are using the Internet as a key source of new sales leads.

Today, most users will search for your services using a search engine.

Try this test… think of the product/service keywords that your prospects are likely to search for to purchase your products. See where your company is ranked by the Google response.

Studies show that users will not go past the first page of search results.

Your competitors are well aware of this and so they have taken steps to ensure that they have a high profile on search engine results.

Communicat can help you to design a website and strategy which will optimise your profile on search engines and help you to increase your sales leads.

Communicat's eBusiness solutions are designed for optimal search engine recognition. This is extremely important. For example, with Dynamic web designs it is possible that your web pages may be entirely skipped, since web crawlers do not use URLs with session codes. Communicat can ensure your web site design does not fall for these traps. After all, there is no point having an attractive and informative web site if people can't easily search and locate your products and services.

ArrowShop

ArrowShop provides a rich "out of the box" ecommerce solution, fully integrated with your Arrow Financials system.

The built in integration available in ArrowShop means that even small to medium sized businesses can afford to have an online ecommerce system with your product range and pricing information automatically generated from your existing Arrow Financials inventory and pricing database.

ArrowShop includes a security system which permits only authorised information to pass between your internal Arrow system and ArrowShop on the Internet. ArrowShop also provides different levels of access, product availability and prices to different client groups.

For example:

• You may sell only certain products to your authorised resellers (e.g. pharmaceuticals, or where special training or accreditation is required).
• Different prices may apply to different groups of clients or the public.
• Different levels of information can be made available to different client categories or the public.

More Information

For more information on any systems listed on this page please contact us.